The first thing majority of people in need of legal services do, is turning to the internet in search for help. Of course, most of them will use search engines to find a lawyer. If you’re one, and if you want to gain some attention online, the first thing you need to consider is SEO. Whether you’re considering hiring an SEO company, or you want to test your do-it-yourself SEO skills, there are few things you need to know about how SEO works. SEO isn’t just a button you can turn on to get your website appear on the first page of the search results. But, let’s start from the beginning.
What does SEO for lawyers entail?
SEO for law firms is essentially the same as SEO for dentists, restaurants, books, or anything else. But, companies that offer such services apply different tactics, depending on the specific needs of their clients. The end goal of SEO is to get your website on the first page, preferably on the top of the search results for certain keywords your prospective clients might be using when looking for legal services. For example, you may think that ˝Houston law firm˝ and ˝Houston attorney˝ search terms will give you the same results, but that’s far from the truth. It all depends on the way you optimized your website. A smart thing to do is to look for SEO for Lawyers in Houston, to find a company to help you out.
Basic SEO tactics to improve your law firm’s website
Mobile-optimized website is a must
Traffic coming from mobile devices is constantly increasing. If your website isn’t mobile-friendly, search engines will most likely penalize you for not optimizing it. The Houston SEOS understand the importance of targeting mobile users, so skipping this part of SEO will language damage your business.
Focus on keywords, but don’t overdo it
In the past, it was possible to have a page entirely filled with keywords, and ending up at the top of the search results. But, Google’s algorithms became much smarter, so keyword-stuffing isn’t working anymore. That of course, means that your website still has to contain relevant keywords, but you must avoid overdoing it. It’s also important to note that your language must sound natural. If you keep repeating the same keywords or key phrases over and over again, nobody will even try to pay attention to the things you want to say.
Blogging must be included
Professionals at Houston SEO Agency will most likely propose you this idea. Even though the majority of lawyers hate blogging because it’s time-consuming and they usually don’t know what to write about, blogging is one of the best ways to get more traffic and give an interesting experience to your visitors. Try writing few educational articles, or try writing about relevant aspects of your practice. In case you don’t have any idea what and how to write, you can always hire someone to do it for you. It’s important to have a quality content if you wish to have more visitors and better rankings.